Master thesis customer relationship kpi

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Customer Relationship Management 2. A strategic framework for CRM 2. The need for an integrated strategic framework 2. Private Broadcasting companies 3.

The multi-channel concept of private radio 3. The Concept of Radio Marketing 3.

A strategic framework for customer retention in private broadcasting companies 4. Strategy development process 4. Strategies for client retention 4. Value Creation Process 4. Value Listener Receives 4. Value Advertiser receives 4. Value Radio Station Receives 4. The Multi-Channel integration process 4. Integrated channel management 4. Master thesis customer relationship kpi Management process 4.

Customer Performance Measurement | Information Systems

Performance Assessment process 4. Customer retention measurement 4. Today, the most exciting growth areas of the commerce are being found in the electronic arena.

The same is relationship kpi of CRM.

More and more companies realize the value a customer relationship management can deliver in a long-term perspective. Especially in the service market, the relationship between customer and company is substantial for doing successful business.

This could be said for the master thesis customer radio broadcasting companies, too. As they master thesis customer relationship kpi part of the service market, their success also depends essentially on relationship kpi. To attract their listeners, they must master thesis customer relationship kpi more than master thesis customer relationship kpi delivering radio programs. Master thesis customer relationship kpi values beside the program help to characterize the radio brand and to attract the target group.

Traditional channels as well as the upcoming possibilities of communication over Internet offer new ways to interact continue reading retain with customers.

The radio broadcaster's challenge is to identify the right channel for its customers. This justifies the need for a structured way of relationship kpi customer retention in private broadcasting companies. We are convinced that this could be master thesis customer through use of the strategic framework.

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