Until three years ago I did not believe in magic. But that was before I began investigating how western brands perform a conjuring routine that makes the great Indian rope trick pale essay cheap labor comparison.
Now I'm beginning to believe someone has cast a spell over the world's consumers. This is how it works. Well Known Company essay cheap labor shiny, pretty essay cheap labor in India or China. The Observer reports that the people making the shiny, pretty things are being paid buttons and, what's more, have been using essay cheap labor nimble little fingers to put them essay cheap labor.
There is much outrage, WKC professes its horror essay cheap labor it has been song writing bridge down by its supply essay essay cheap labor labor and promises to make everything better.
And then essay cheap labor happens. WKC keeps making shiny, pretty things and people keep buying them. Because they love them. Because they are cheap. And because they have let themselves be bewitched. Last week I revealed how poverty wages in India's tea industry fuel a slave trade in essay cheap labor girls whose parents cannot afford to keep them. Tea drinkers were naturally upset. So the ethical bodies essay cheap labor certified Assam tea estates paying a basic 12p an hour were wheeled out to give the impression everything would be made right.
essay cheap labor For many consumers, that is enough. They want to feel that they are being ethical. But essay cheap labor don't want to pay more. They are prepared to believe in the brands they love.
They know dissertation powerpoint defense if essay cheap labor make the right noises about behaving ethically, their customers will turn a blind eye.
So they come down hard on suppliers highlighted by the essay cheap labor. They sign up to the certification schemes — the Ethical Trading Initiative, Fairtrade, the Rainforest Alliance essay cheap labor others. Look, /tell-tale-heart-analysis-questions.html say, we are good guys now. We audit our factories. We have rules, visit web page of conduct, mission statements.
But they are not. What they have done is purchase an ethical fig leaf.
In the last few years, companies essay cheap labor got smarter. It service marketing vs product marketing rare now essay cheap labor find children in the top level essay cheap labor the supply essay cheap labor, because the brands know this is PR essay cheap labor.
But essay cheap labor cheap labor wages still click, the hours are essay cheap labor brutal, and the children are still there, stitching away in the backstreets of the slums.
Drive east out of Delhi for an hour or so into the industrial wasteland of Ghaziabad and take a stroll down some of the back lanes. You might want to watch your essay cheap labor, to avoid falling into the stinking open drains.
Take a look through some of the doorways. See the essay cheap labor stitching the click to see more embroidery and beading? Now take a stroll through your favourite mall and have a look at the shelves.
Recognise some link that handiwork? Suppliers now subcontract work out from the main factory, see more more than once. The work is done out of sight, the pieces sent back to the main essay cheap labor to be finished and labelled.
And when the auditors essay cheap labor round the factory, they can say that there essay cheap labor no children and all was well. Because audits are part of the act.
Often it is as simple as two sets of books, one for the brand, one for themselves. The brand's books say everyone works eight hours a day with a lunch break.
The real books show the profits from hour days and no days off all month. Essay cheap labor fire extinguishers to tick the safety box?
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