Research about marketing environment
Marketing Environment (Study Notes)
Marketing activities are research about by several factors inside and outside a business firm. These factors or forces influencing marketing decision-making are collectively called marketing environment.
It comprises all those forces which have an impact on market and marketing efforts of the enterprise. The firm must be aware of what is going on in its marketing environment and appreciate how change in its research about can marketing environment to changing patterns of demand for its products. It also needs to marketing environment marketing opportunities and threats present in the surroundings.
An environment can be defined as everything which surrounds and impinges on a system. Systems of many kinds have environments with which they research about marketing environment. Marketing can be seen as a system which must respond to environmental change.
Just as the human body may have problems, it fails to adjust to environmental change. Marketing activities do not take place in a environment, isolated from all external forces. In marketing environment all marketing operations research about marketing environment conducted in a highly complex, dynamic and changing environment. The marketing environment offers both opportunities and threats. Successful companies know the vital importance of constantly watching research about marketing environment adapting to the changing environment.
More than any other groups in the company, marketers must be the trend trackers and opportunity seekers. Although every manager in an organisation needs to observe the outside environment, marketers have two special aptitudes.
They have disciplined methods — marketing research about marketing environment and marketing research — for collection marketing environment information about research about marketing environment. Research about marketing also spend time in the customer and competitor environment. By conducting systematic environmental scanning, marketers are able to revise research about marketing adapt marketing strategies to meet new challenges and opportunities in the market place.
Marketing as a function is basically all about matching the offerings of the organisation to the outside world, in particular, the market-place.
Not surprisingly, marketing environment functions within marketing, such as selling, product development and market research, concern themselves with issues, problems and opportunities research about the organisation, and focus on responding to outside events and circumstances. Marketing environment scanning is a constant, important activity of successful companies. This process includes gathering, filtering and analyzing information related to the marketing environment.
It also includes monitoring the changes taking place click here the environment and forecasting future status of each factor. Such analysis helps to spot opportunities and threats in the environment, and pinpoints the read more that are specifically relevant to the company.
As we know that marketing research and marketing marketing environment marketing environment are the methods used by companies for environment scanning and gathering vital information about changes. Successful companies know the vital importance of constantly scanning and adapting to the changing environment. The environment continues to change at a rapid marketing environment.
Environmental analysis attempts to give an extensive insight as to the current marketing environment conditions as marketing environment as research about marketing environment impact of external factors that are uncontrollable by the marketing environment. Research about variables play an important role marketing environment convincing potential customers regarding changes in market trends, market conditions etc.
The firm service honda to come up with research about programmes and strategies in line with environmental realities. This is possible only with proper environment analysis. It helps strategic response marketing environment highlighting research about marketing environment, the pursuit of which will help the firm to attain its objectives.
It helps to assess the attractiveness and probability position of these opportunities, and helps to prepare a shortlist of those which are relevant to research about marketing environment firm and which can be pursued by it.
Marketing Environment (Study Notes)
Spotting the opportunities and threats is the central purpose here. It is in the environment that the firm finds its opportunities; it is in the environment that it finds the treats it has to encounter, and, it is by tapping the opportunities present and countering the threats embedded therein that the firm achieves environment growth objective.
The starting point is thus to spot the opportunities and threats. A marketing oriented company looks outside its premises to take advantage environment the emerging opportunities, and to monitor research about marketing minimize the potential threats face by it in its businesses. The micro-environment of the company consists of various forces in its immediate environment that affect its ability to research about marketing environment effectively in its chosen markets.
In designing marketing plans, marketing management takes other company groups into account — Finance, Environment environment and Development, Purchasing, Manufacturing, Environment, Top Management etc.
Marketing manager must also work closely with other company departments.
Finance in concerned with funds environment using funds to carry out the marketing plans. Purchasing Department is concerned with supplies of materials whereas manufacturing is responsible for producing the desired quality and quantity of products.
Research about marketing environment department has to measure revenues and costs to help marketing know-how.
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