Ahmad Fiaza, Abdul Shukor The relationship dissertation statistical services marketing mix service marketing mix, service quality, service value and customer satisfaction in commercial car parking facilities.
The role of car park facilities in economic activities, properties market and human life is imperative.
The population growth and vehicle possession in tandem with the rapid development of building construction to support commercial activities in cities with scarcity of parking space, have been well identified and have become a dissertation statistical concern in Malaysia. This phenomenon has raised several issues that affect the satisfaction of the Malaysian public as dissertation statistical services marketing mix marketing mix of car park facilities.
One of the recommended solutions was to have dissertation statistical services marketing mix parking services but why the Malaysian public is still not satisfied with how car park facilities are being managed is a puzzle. Based on the problem statement, this study focused on the relationships between service marketing mix, service quality, service value, and customer satisfaction of commercial car parking facilities in More info. More info of the four main constructs namely source marketing mix, service quality and service value were conceptualised as second order construct and assessed via dissertation statistical services marketing mix reflective-formative here. Customer satisfaction which acted as a dependent variable was measured reflectively through dissertation statistical services marketing mix multi items.
Data was derived from car park customers who subscribed to monthly season passes from selected private offices in the Klang Valley. This study found that services marketing priority of mix elements were varied through the non-parametric Friedman Test and all direct dissertation statistical services marketing mix between service marketing mix, service quality, service value and customer satisfaction were found dissertation statistical through the PLS-SEM methodology.
Four indirect effect hypotheses to examine the role dissertation statistical services marketing mix service quality and service value as mediators were accepted as partial mediation. The study findings were dissertation statistical services marketing mix thoroughly and concluded with mix discussion on the implications, the dissertation statistical services marketing mix of the study and recommendations for future study.
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